Facial hair has a thick texture and can dry out without proper care. The skin underneath has less natural oil than the scalp skin, so it needs extra moisture to stay hydrated.
Shampooing your beard regularly is essential for keeping it looking (and smelling) great. It’s surprising how much dirt and pollution can get trapped in facial hair during daily life. Use a gentle shampoo like NIVEA MEN 2in1 Hair + Beard to keep your bristles fresh and conditioned.
The face needs a mild cleanser, which won't strip away the natural oils and leave behind a waxy build up. Moisture is very important too, so for maximum softness always use a conditioning beard wash.