WHAT ARE FACE SERUMS?

There has been a lot of hype about face serums over the last few years. However, there are a lot of people still curious, what are serums and how do they fit into my skin care routine? Keep reading to discover more about face serums.

WHAT IS A FACE SERUM?

Face serums have become an essential step in any skin care routine and have been proven to make a noticeable difference to how the skin looks and feels. Serums work in a slightly different way to regular moisturisers. They contain only a few concentrated actives and less additives like thickeners, emulsifiers or oils. This allows the formula to absorb quickly and the active ingredients to penetrate deeper delivering a high concentration of effective ingredients directly into the skin. Thus, serums focus on maximum “bioavailability” or the proportion of the product which is absorbed into the skin.

 

The powerful concentration of face serums makes them perfect for targeting specific skin concerns, whether they may be fine lines, fatigue or large pores.

 

Face serums are notoriously highly-concentrated and lightweight formulas, which means they absorb into your skin quickly and won’t leave a sticky residue on your face. This is perfect for those that prefer the weightless feel when it comes to skin care or people with oily skin.

SHOULD I USE FACE SERUMS INSTEAD OF A MOISTURISER?

Simply put, no. Face serums are designed to be used in combination with moisturiser rather than in its place. You should follow up your favourite face serum with a hydrating moisturiser like NIVEA Anti-Age Night Cream and wake up to a bright and healthy-looking complexion.

6 BENEFITS OF FACE SERUMS

- Refining Pores – Enlarged pores are notoriously difficult to treat, but due to the thin consistency of a lightweight serum, pores are kept oil-free and clean, which minimizes their appearance and refines the skin’s texture.

 

- Reducing the signs of fatigue – A lack of sleep can leave your complexion looking dull and tired. Using an effective serum can promote cellular regeneration and repair, so your skin will look radiant even if you’re low on shut-eye.

 

- Smoothing the surface of the skin – The fact that serum molecules are not blocked by any additives means that they can penetrate deep into the pores, smoothing out the surface of the skin for a noticeably softer texture.

- Reducing the appearance of fine lines and wrinkles – Anti-ageing serums have a powerful formula to effectively minimize the appearance of wrinkles and even prevent new ones being formed. With regular use, you can look forward to revitalized and more youthful skin. NIVEA Q10 Power Anti-Wrinkle Replenishing Serum Pearls is enriched withskin’s own Coenzyme Q10 and Hyaluronic Acid, these Replenishing Pearls offer pure anti-wrinkle power for a noticeably softer, smoother skin and younger looking complexion.

 

- Reducing the appearance of dark marks or spots on the skin. The NIVEA Perfect & Radiant Luminous630® anti dark marks serum visibly reduces dark marks & spots caused by sun, ageing, hormonal factors and reduces their appearance to reveal natural luminosity of the skin.

 

- Helping the skin to retain moisture – One of the most striking benefits of face serums is their ability to help lock moisture into the skin. Formulas with ingredients such as hyaluronic acid can improve the moisture content of the skin whilst strengthening the skin barrier for a hydrated and healthy-looking complexion.

WHICH FACE SERUM IS RIGHT FOR ME?

Your skin is individual to you, which is why it’s important to find a serum that will work well with your skin type and deliver the results you want to see.

How to use a serum

  • Always apply to clean skin after thoroughly cleansing and removing any makeup residues.
  • Apply small dots of the serum all over the face before using your fingertips to gently massage it in.
  • The massage with your fingertips will help it to sink in.
  • Take care around the delicate eye area.
  • Follow up with an effective moisturiser to further boost moisture levels.

INSTANTLY SMOOTHER SKIN WITH THE POWER OF SERUM