Care is at the heart of the NIVEA brand – not only providing world class skin care for beautiful and healthy feeling skin, but also caring for the wellbeing of people.
NIVEA’s global Corporate Social Responsibility (CSR) Strategy, ‘NIVEA Cares for Family’, aims to uplift 1 million families globally. What is unique to South Africa is that the spirit of togetherness extends beyond what the rest of the world perceives as the nuclear family, both because this is the culture of its people and because tragic circumstances have often broken down the traditional family structure. In the African culture, family revolves around Ubuntu - the understanding that ‘I am what I am because of who we all are’. Through working together to serve the wider community, people can become more.