New Nivea Cellular Epigenetics Eye Awakening Serum: Designed for eye rejuvenation. The skin around the eyes is the thinnest on the face and is impacted by 11 muscles and over 10,000 blinks daily, making it the first area to show signs of ageing. This concentrated, lightweight formula absorbs quickly, making it perfect for layering under eye cream or makeup and is dermatologically and opthalmologically approved. Combining Epigenetics Longevity Science with Cryo Technology, it works at the cellular level to rejuvenate and reverse signs of ageing around the eyes in just 2 weeks. ¹clinical study, 41 women, 2025 ² self-grading, 42 women, 2025