Here’s How to Stay Fresh Confidently

It’s Summer, you’re busy (always) and there’s no time to worry about all-day freshness. That’s your deodorant’s job. But what if sweat & body odour are messing with your vibe? Be it the heat or your stress levels, sweat can ruin your cool. Fighting back requires a formula that deals with all that and more.

Sweat may not be the most pleasant subject to talk about, but everybody sweats. It’s a normal body function. Health-wise it’s good to sweat. It’s the way in which your body cools itself down, helping to manage the heat. However, there’s a flip side to sweating; odour. No one wants to stay anything but fresh, and so the mighty deodorant is a life saver, helping men and women, everywhere to keep cool, fresh and collected. Most importantly, sweat-free especially in an area known for hiding germs - the underarms. When germs interact with the elements in sweat they release the smell associated with body odour. Interestingly, emotional responses like stress can make this odour stronger.

Staying Fresh Confidently:
Why Ingredients Matter

To feel fresher for longer you have to treat the root cause; bacteria/germs, with a formula like the new NIVEA INFINIFRESH, which actively fights odour-causing germs. But what about sweat, you’re thinking? It’s going to happen – it’s only natural. However, an anti-perspirant deo will take care of that. Anti-perspirants work by coating the outer layer of your skin, reducing the amount of sweat allowed to the surface. So, combine that function with an innovative formula like INFINIFRESH and you’re keeping sweat at bay and taking care of germs. It’s the perfect recipe for feeling fresher for longer and being more confident, especially in the sizzling summer months. Now combine all this with a great fragrance and amazing skin tolerance (in other words, no stinging sensation on your skin) and you have the new NIVEA Fresh Anti-Perspirant Aerosol and roll on, available in a variety of scents such as Fresh Sensation, Fresh Natural and Fresh Energy.

Other Ways to Keep Your Cool:
Start with a Shower

This may come as surprising news, but the cooler your shower, the better your chances at washing away sweat. Sweeping off sweat means turning the temperature of the water down as this helps lower your body temperature and in turn, reduces sweating. And there’s always a shower buddy that can help cleanse sweat off smartly – especially one that doesn’t strip the skin of essential hydration all in the name of thorough cleansing. Your skin will feel soft, happy and healthy after showering. Enter caring and nourishing plant oils like natural Almond Oil (in NIVEA Bath & Shower Creme Soft) which cleans skin as it moisturises it.