How to Cleanse Your Face:
BENEFITS AND ROUTINES
Why is it important to
CLEANSE YOUR FACE?
Having a facial cleansing routine is essential for your morning and evening skincare ritual if you want healthy, radiant-looking skin. Throughout the day your skin absorbs many pollutants, so it’s important to clear your skin of these impurities every day.
Regular cleansing also allows for the following:
- Removal of dirt, oil, makeup and impurities
Preventing clogged pores, breakouts, and dullness
- Better absorption of skincare products
- Enhancing skin hydration
- Preserving the skin's natural barrier.
How often do
YOU CLEAN YOUR FACE?
Cleansing your face twice daily is recommended – once in the morning and once at night.
Morning: Cleansing your face in the morning helps to remove sweat, oil, and impurities that your skin accumulated overnight.
Evening: Cleansing in the evening is essential to remove makeup, dirt, and pollutants from the day, and to help your skin repair and regenerate in the best possible way while you sleep.
However, remember that how often you cleanse your face can depend on your skin type and lifestyle. For example, if you have very dry or sensitive skin, cleansing once daily in the evening may be enough for you.
Step-by-step
FACE CLEANSING ROUTINE
Getting healthy-looking, glowing skin means sticking to a consistent skincare routine that’s tailored to your needs. Here’s a handy guide for both your morning and evening routines:
1. Wash your hands
2. Remove makeup (Evening)
If you wear makeup during the day, use a gentle makeup remover in the evening to clear your skin. NIVEA offers a range of options for different skin types and concerns. The NIVEA Double Effect Waterproof Eye Make-Up Remover, enriched with Biotin to care for your eyelashes, effectively removes extremely waterproof mascara and make-up without any rubbing.
Wet your face with lukewarm water to help open your pores. Apply a suitable cleanser to your damp face. For example, the NIVEA Refreshing Wash Gel is ideal for normal and combination skin, enriched with Lotus Flower and Hydramine to effectively remove daily impurities while helping to maintain your skin's natural moisture balance.
Gently massage the cleanser into your skin for 30–60 seconds, focusing on oily areas like your T-zone. Rinse the cleanser off your face and move on to the next step.
After cleansing, gently exfoliate your skin 2–3 times a week to remove dead skin cells. Choose an exfoliator that suits your skin type.
By following this complete skincare routine, you can keep your skin healthy, refreshed, and protected throughout the day and night.
HOW TO CLEANSE YOUR FACE
Benefits: Regular facial cleansing is crucial for keeping your skin healthy and radiant by removing dirt, oil, makeup, and impurities, and preventing clogged pores, breakouts, and dullness.
Frequency: It’s generally recommended to cleanse your face twice a day – once in the morning to remove overnight build-up, and once at night to clear away makeup, dirt, and pollutants.
Importance: A proper cleansing routine is the foundation of any skincare regimen. It helps other skincare products absorb better, maintains hydration, and preserves your skin’s natural barrier.
What to cleanse your face with?
- Gel cleansers:Suitable for most skin types, especially oily and combination skin. They typically cleanse deeply without leaving residue.
- Cream cleansers:Ideal for dry or sensitive skin as they are moisturising and gentle. They help your skin retain moisture while cleansing.
- Foam cleansers:Good for oily and blemish-prone skin as they help remove excess oil and impurities effectively.
- Oil cleansers:Effective for removing makeup and dirt, even waterproof products. They can be used for most skin types.
- Micellar water:A gentle option for all skin types, including sensitive skin. It removes makeup and cleanses without rinsing.
Choose a cleanser based on your skin's needs and preferences to maintain a clean and healthy complexion. NIVEA offers a range of facial cleansers for most skin types to suit most skin concerns.
Serum-Infused
MICELLAR WATER
NIVEA serum-infused micellar waters are a triple-action range, designed to effectively remove makeup, cleanse your skin, and apply serum all in one go:
Get an instant glow and more radiant-looking skin with this micellar water, specially formulated for dull and sensitive skin. Enriched with a 5% serum containing Vitamin C, Vitamin E, and an Amino Acid Complex, it revitalises your skin for a smooth, even, and instantly glowing complexion.
Clinically tested and dermatologically approved, this gentle cleanser leaves no greasy residue, making it an ideal addition to your daily skincare routine.
*Clinically tested radiance-enhancing effect
**Skin tolerance tested under dermatological control
Experience the power of NIVEA Regenerating Serum Infused Micellar Water, specially designed for tired and sensitive skin. This advanced formula effortlessly removes waterproof makeup, impurities, and dirt, making it perfect for your night-time routine.
Enriched with 5% serum containing Panthenol, Squalane, and an Amino Acid Complex, it not only cleanses but also restores moisture and supports skin regeneration. Wake up to beautiful, rested-looking skin, thanks to its clinically tested and dermatologically approved formula that leaves no greasy residue.
*Clinically tested effect on night-time regeneration
**Skin tolerance tested under dermatological control
Cleansing your face with oily skin
- Choose products made for oily skin to cleanse your face and remove excess oil, without stripping your skin of its natural moisture.
- Focus on the oiliest parts of your face, usually your T-zone (forehead, nose, chin).
- Choose a suitable moisturiser to keep your skin balanced and hydrated.
For oily or blemish-prone skin, try the NIVEA Clear Up range. With Niacinamide, Salicylic Acid, and Fruit Acids, these vegan-friendly products target blackheads, whiteheads, and pimples and have been clinically proven to visibly improve skin clarity within seven days.
* No ingredients of animal origin
** Consumer tests, 97 volunteers, 7 days' use of Exfoliating Night Care
Cleansing your face for men
Regular shaving can also exfoliate your skin, so it’s essential to use soothing, non-irritating products to maintain a healthy appearance of the skin. NIVEA MEN Sensitive offers a range of products that help minimise skin irritation and boost your skin's natural protective layer.
SUMMARY
Cleansing your skin twice a day helps you remove dirt, oil, and makeup while preventing clogged pores and breakouts. As well as boosting how well your skincare products absorb, cleansing preserves hydration and helps maintain your skin's natural balance. A consistent routine with a cleanser suited to your skin type should be the base of any skincare regimen, and is crucial for a clean, fresh, radiant complexion.
