
How to Build a Skincare Routine:
ORDERING AND LAYERING

matter
A skincare routine is more than just a series of steps, it’s a dedicated practice that nurtures your skin and promotes its overall health and radiance. Skin care routines involve a careful selection of products and a specific order of application, all working together to address your skin’s unique needs.
A well-crafted skincare routine not only helps maintain your skin’s natural balance but also gives you a moment of self-care. Whether you’re aiming for clearer skin, a more youthful appearance or simply a chance to pamper yourself, a consistent skincare routine is key to achieving healthier-looking skin.
In this comprehensive guide, NIVEA takes you through everything you need to know about how to order and layer your skincare products so you can achieve healthier skin.
What is a
SKIN CARE ROUTINE?
A skincare routine is a structured sequence of steps and products aimed at maintaining and improving the health, appearance and overall condition of your skin. It includes steps you do every day or regularly to cleanse, treat and protect your skin from environmental factors and potential skin conditions.
Typical skincare routine steps include cleansing to remove impurities, applying targeted treatments like serums for specific concerns, moisturising to nourish and adding sun protection to shield against harmful UV rays.
The specific products and steps can vary based on your skin type, concerns and goals. A well-designed skincare routine doesn’t just promote healthier-looking skin, it also supports a sense of self-care and well-being.
5 Benefits of a
CONSISTENT SKINCARE ROUTINE
- 1Maintaining skin health:Your skin is the largest organ in your body and serves as a protective barrier against the environment. An effective skin care routine helps maintain the integrity of this barrier, protecting your skin from pollutants, toxins and harmful UV rays.
- 2Preventing skin conditions:Regular skin care can help prevent various skin conditions such as acne, dryness, oiliness, redness and more. Using the right products and techniques can keep your skin balanced and minimise the risk of developing these issues.
- 3Anti-aging:A consistent skin care routine can help slow down the signs of ageing. Certain products, like moisturisers and serums, can help reduce the appearance of fine lines, wrinkles and age spots, helping your skin look more youthful over time.
- 4Boosting confidence:Taking care of your skin can improve your self-esteem and confidence. When your skin looks and feels healthier, you’re more likely to feel good about your appearance.
- 5Long-term benefits:Consistency is key in skin care. The benefits of a good skin care routine become more evident over time. You might not see immediate results, but if you stick to a routine you’ll usually see significant improvements in the long run.
Skincare routine
ORDERING AND LAYERING
When you’re layering products, it’s important to start with lightweight products like cleansers, toners and serums and then move on to heavier products like moisturisers. That way each product can penetrate the skin effectively and give you the benefits it’s designed to deliver.

Not everyone needs a complicated 10-step routine, because skincare needs can vary a lot depending on your skin type and concerns. A basic 3-step skincare routine made up of cleansing, moisturising and sun protection can be more than enough for some people.
A longer skincare routine offers more targeted and advanced solutions, addressing specific concerns such as ageing, acne or hyperpigmentation with extra products like serums, exfoliants and masks.
Whether you go for a basic, intermediate or advanced routine depends on your goals and preferences – some people love keeping it simple, others prefer a more comprehensive approach to skincare.
Building a 24 hour face skincare routine:
STEPS TO INCLUDE

Step 1: Cleanse
Start your morning skincare routine with a proper cleanse to remove dirt and impurities, and to prepare your skin to absorb the nourishing ingredients in the rest of your routine.
Benefits may include: Awakens and refreshes your skin, helps control excess oil, supports pH balance, helps your skin absorb care products and maintains pore appearance.
Can I skip cleansing? Cleansing is essential in any skincare routine, so it shouldn’t be skipped. Thoroughly cleansed skin is the foundation for the care products you apply afterwards.
Tips: Use a cleanser that suits your skin type, apply gently and avoid scrubbing, use lukewarm water, avoid harsh ingredients such as alcohol and pat your face dry instead of rubbing.
Step 2: Tone
Toning finishes off your morning cleansing step by removing any last traces of dirt or residue and helping to balance your skin’s pH levels.
Benefits may include: Balances pH levels, removes leftover residues, adds hydration, refines pores and improves your complexion, boosts radiance, helps manage certain skin conditions.
Can I skip toning? Toning is generally beneficial for your skin and for boosting radiance, but in some situations it’s fine to skip it. Examples include: if you’re following a minimalist routine, if your skin reacts negatively to your toner or if you’re using a 2-in-1 cleanser and toner for step 1.
Tips: Use a toner that suits your skin type and targets your specific concerns, apply by gently patting it on with your fingertips or a soft cotton pad, avoid toners that contain alcohol and avoid overusing it (usually more than twice a day).

Step 3: Serum:
Serums are lightweight, fast-absorbing and deeply penetrating products that offer high concentrations of active ingredients, formulated to target specific skin concerns. They’re the super-boost of any beauty routine.
Benefits may include: Faster results than creams alone, the chance to customise your routine, extra hydration, more radiance, firmness or smoothness depending on the formula.
Can I skip serum? Skipping serum means missing out on a big opportunity to power up your skincare routine and tackle specific concerns. Serum is often the most effective product for getting the results you’re after. But if you have no particular concerns or you want to keep to a minimalist 3-step routine, you might decide to leave serum out.
Tips: Choose a serum that targets your concern, get to know what different ingredients do (for example Vitamin C for brightening, Hyaluronic Acid for hydrating), allow 1–2 minutes for full absorption and remember that a little goes a long way.
Step 4: Eye cream
Eye creams are specifically formulated to nourish the delicate skin around your eyes, helping to target common concerns such as dark circles, puffiness and crow’s feet. You can also use these after your moisturiser, as long as you keep the under-eye area clear for application.
Benefits may include: Targeted action on common concerns such as dark circles or eye bags, helps prevent signs of aging, improves texture and hydration, and makes makeup go on more smoothly.
Can I skip eye cream? Younger people with no specific under-eye concerns or anyone sticking to a basic skincare routine might decide to skip eye cream. If you have oily skin, you might also find that your regular moisturiser is enough to keep the area hydrated.
Tips: Choose an eye cream that targets your concerns, apply it by gently tapping with your ring finger and avoid getting too close to your eyeball, start with a little and add more if needed, and give it time to show results.

Step 5: Moisturiser – Day cream
Day creams provide essential moisture and hydration throughout the day, helping to keep your skin feeling supple and looking its best. They also help to give you daily protection against environmental stressors.
Benefits may include: Moisture, sun protection (if they contain SPF), free radical protection, skin barrier support, a good makeup base and extra targeted actions depending on the formula (anti-age, glow-boosting, etc.).
Can I skip moisturising? Moisturising is recommended even in basic skincare routines – it’s a cornerstone step and generally not a good idea to skip it. Only people with particularly oily skin might choose to skip it and use a light sunscreen instead; even then it’s still recommended to find a moisturiser designed for oily skin that can help control excess oil and prevent breakouts.
Tips: Choose a day cream for your skin type and concerns, SPF gives you extra protection, apply more generously than serum, allow time for it to absorb (especially if you’re putting on makeup), dot it all over your face and neck and then gently massage it into your skin.
Step 6: SPF
SPF (Sun Protection Factor) is essential to keep your skin shielded from harmful UV rays throughout the day that can cause damage. Sunlight is very often the main cause of many skin concerns, including dark spots and premature ageing – so SPF is essential for maintaining a radiant complexion.
Benefits may include: UVA/UVB protection, helps prevent sun-induced dark spots, helps prevent photoaging, maintains skin health and helps prevent sunburn.
Can I skip SPF? SPF is essential for skin health, even in minimalist routines. You should apply it whenever your skin is going to be exposed to sunlight to protect it from damage.
Tips: Aim for at least SPF 30 or higher, apply generously and regularly, check sunscreen expiration dates and try to avoid the sun during peak hours.
Step 1: Cleanse
Difference vs. morning: In the morning you’re refreshing and waking up your skin; in the evening you’re removing makeup, sunscreen, dirt and impurities that have built up during the day and preparing your skin for night-time care products.
Benefits may include: Helps prevent breakouts, boosts absorption of care products, promotes cell renewal and supports night-time repair and regeneration.
Can I skip cleansing? Just like in your AM routine, it’s not recommended to skip cleansing in the evening unless a dermatologist has specifically advised you to.
Tips: It’s very popular to double cleanse in the evening – first using an oil-based cleanser to remove makeup and sunscreen, followed by a water-based cleanser to clean your skin properly.

Step 2: Tone
Difference vs. morning: Toning in the evening has a very similar purpose, but here it helps to remove the last traces of makeup and daily dirt. It can also help to further neutralise daily free radicals.
Benefits may include: Same as your AM routine.
Can I skip toning? Same as your AM routine.
Tips: Same as your AM routine.
Step 3: Serum
Difference vs. morning: The purpose of serum is still very similar, but you could choose to target different concerns in the evening than you do in the morning.
Benefits may include: Same as your AM routine.
Can I skip serum? Same as your AM routine.
Tips: In the evening you might want a serum that’s specifically formulated for hydration and overnight repair – those containing Hyaluronic Acid are particularly good for this. Using the same serum in the morning and evening is absolutely fine, but switching them up can help you target different concerns.
Step 4: Spot treatments
Difference vs. morning: You could apply these treatments (such as retinoids for anti-aging or acne treatment) in the morning, but they can sometimes make your skin more sensitive to sunlight, which is why they’re usually recommended for night-time use.
Benefits may include: Targeted action, works alongside your skin’s natural repair process and offers preventative care.
Can I skip spot treatments? If you don’t have specific areas of concern – or if you’re following advice from a skin specialist – you might decide to skip this step.
Tips: Introduce treatments slowly, follow the directions on the packaging and always apply SPF the next day as some treatments can increase sensitivity.

Step 5: Eye cream:
Difference vs. morning: Eye cream plays a very similar role in your evening routine as it does in the morning routine, so you can follow the same advice.
Step 6: Moisturiser – Night cream
Difference vs. morning: Day cream supports and protects your skin throughout the day, while night cream delivers overnight nourishment, supporting your skin’s natural regeneration and repair processes. Night creams are often thicker, with formulas focused on intense hydration and skin barrier restoration rather than protection.
Benefits may include: Supporting your skin’s natural regeneration and repair while you sleep, waking up to refreshed skin, meeting your overnight moisture needs and higher concentrations of active ingredients.
Can I skip night cream? Just like moisturising in the morning, it’s generally not recommended to skip it in the evening. Skipping can leave your skin dehydrated overnight and you’ll miss a chance to support its natural repair process.
Tips: Look for a night cream that complements your day cream so the two together give you 24-hour care, keeping your skin healthy and nourished while targeting your specific skin concerns.

You can work these into your weekly routine to give your skin targeted benefits. Usually used 1–3 times a week, depending on what you want from your face care routine, face masks come in lots of different varieties including sheet masks, clay masks, hydrating masks and exfoliating masks.
Benefits may include: The benefits are numerous and depend on the type of mask you’re using, but generally they all contain a concentrated burst of active ingredients to target specific concerns. They’re also great when you want a proper pamper and relaxation session. Using them regularly can boost the results of your everyday face care routine.
Can I skip masks? Most people can benefit from a weekly mask treatment, but if your skin is healthy and you’re happy with your complexion, you might choose to skip them.
Tips: Choose a mask that matches the goals of your daily routine, apply to cleansed skin, follow the instructions on the packaging, use it in a relaxing setting, pop it in the fridge for extra refreshment (but first check the packaging to make sure this won’t affect the ingredients), then massage in any excess formula after use or gently remove it with a cotton pad.
Depending on your skin type and needs, you should exfoliate as part of your evening face care routine after cleansing, around 2–3 times a week, for a deeper cleanse. This helps remove any build-up of dead skin cells and supports cell renewal.
Benefits may include: Skin renewal, clearer pores, improved skin tone and texture, reduced likelihood of breakouts and better efficacy of your care products.
Can I skip exfoliation? It’s a good idea to get into the habit of exfoliating at least twice a week to deeply cleanse and help prevent clogged pores and a build-up of dead skin cells. If you’ve got sensitive skin you might exfoliate less often, while very oily skin might benefit from exfoliating a bit more often.
Tips: Choose an exfoliant based on your skin needs – whether that’s a mechanical scrub or a chemical (AHA or BHA) exfoliant, exfoliate after cleansing, apply gently and avoid excessive rubbing (let the ingredients do the work) and rinse off thoroughly.
NIVEA curated skincare routines
FOR SPECIFIC CONCERNS
NIVEA Q10 Power Anti-Wrinkle skincare routine
A skincare routine featuring Q10 Power products is a tried and tested way to achieve firmer skin while reducing fine lines and wrinkles.

- The NIVEA Q10 Anti-Wrinkle Power Replenishing Serum Pearls are formulated with NIVEA’s Q10 formula and Creatine to help protect your skin against free radicals and to replenish your skin with energy so it can regenerate.
- The NIVEA Q10 Anti-Wrinkle Power Protecting Day Cream SPF 30 provides 24h anti-wrinkle protection against free radical damage and environmental stressors, keeping your skin nourished and energised throughout the day.
- The NIVEA Q10 Anti-Wrinkle Power Revitalising Night Cream helps support your skin’s natural regeneration and renewal process overnight, boosting collagen production and replenishing your skin.
- The NIVEA Q10 Anti-Wrinkle Power Firming Eye Cream helps to firm the skin around your eyes and visibly reduces dark under-eye circles. Make sure you avoid applying moisturiser to your eye area before you use this eye cream.
- Finish off with the NIVEA Q10 Anti-Wrinkle Power Expert Targeted Wrinkle Filler Serum which provides an instant wrinkle-filling effect. Thanks to its unique formula, you can use this at the end of your routine and it can give you up to 50% wrinkle reduction in as little as 4 weeks.
If you’re looking to target dark spots, sun spots, age spots or any other type of pigment spot, a skincare routine that includes Luminous products is exactly what you’re looking for!

- The NIVEA Cellular Luminous630 Anti Dark-Spot Face Treatment Serum formula contains Thiamidol to target existing pigmentation, lighten spots and reduce their size. Dermatologically tested and suitable for all skin types, it offers a gentle, approved approach to skincare.
- The NIVEA Cellular Luminous630 Anti-Dark Spot Day Moisturiser SPF 50 is a lightweight moisturiser that not only delivers deep hydration but also gradually works to minimise the visibility of dark spots. The added SPF 50 also helps prevent sun-induced dark spots from appearing.
- The NIVEA Cellular Luminous630 Anti-Dark Spot Even Tone Night Cream contains cell-activating Hyaluronic Acid, which helps with skin revitalisation. This cream also contains Thiamidol, which works to even out your skin tone while you sleep.
- The NIVEA’s Luminous630 Anti-Dark Circles Eye Treatment Cream helps balance pigmentation to visibly reduce dark circles around your eyes. The cream is made with energising caffeine to help de-puff tired eyes and reduce eye bags, while the Hyaluronic Acid hydrates the skin to reduce fine lines and wrinkles.

The Cellular Expert Lift range contains an innovative formula specifically designed to boost your skin’s collagen production and redefine facial contours. Products in the range contain pure bakuchiol (a plant-based alternative to retinol) plus micro and macro hyaluronic acid to provide deep hydration and an anti-age effect.
If you’re looking for a premium anti-age solution to reinvent your skin, make it feel firmer and reduce lines, you’ll want to add Cellular Expert Lift products to your skincare routine.
- The NIVEA Cellular Expert Lift Anti-Age Day Cream contains carefully selected actives: pure bakuchiol to boost your cells’ collagen production for younger-looking skin, and macro and micro hyaluronic acid to hydrate and smooth the skin’s surface while also penetrating deeper layers for long-lasting, wrinkle-reducing, “plumping” effects.
- The NIVEA Cellular Expert Lift Anti-Age Night Cream 50ml supports your skin as it repairs damage and regenerates overnight when it’s most receptive. It features a powerful night balm formula that boosts collagen and strengthens skin. It’s also formulated with pure bakuchiol and micro and macro hyaluronic acid.
- The NIVEA Cellular Expert Lift Sculpting Facial Sheet Mask helps to visibly reduce wrinkles, smooth texture and improve hydration as it contains hyaluronic acid and bakuchiol. Dermatologically tested and suitable for all skin types, it offers a gentle, approved approach to skincare. For best results, use it twice a week.

The NIVEA Cellular Expert Filler range contains products formulated with highly potent ingredients designed to supercharge your anti-ageing results. It combines the power of micro and macro hyaluronic acid to help your skin effectively diminish wrinkles and deliver intense hydration. Additionally, the inclusion of folic acid promotes the revitalisation of skin cells, helping to restore your skin’s natural bounce and resilience.
A Cellular Expert Filler skincare routine is another premium solution for achieving more youthful-looking skin and tackling anti-ageing concerns.
- The NIVEA Cellular Expert Filler Replumping Hyaluronic Acid Serum is formulated with pure micro hyaluronic acid to help boost your skin’s own moisture retention for visibly plump, supple results.
- For daytime use, the NIVEA Cellular Expert Filler Intensive Anti-Age Day Cream SPF 15 helps to restore volume, firm your skin and give you a filler effect in 24 hours. SPF 15 also helps further prevent sun-induced premature ageing.
- Formulated with both hyaluronic acid and folic acid, NIVEA Expert Filler Intensive Anti-Age Night Care helps to fill wrinkles, smooth, restore and intensely hydrate your skin while you sleep.
- NIVEA Cellular Expert Filler Eye and Lip Contour Cream features a combination of powerful anti-age actives, provides a filler effect and fights loss of firmness around the eye and lip area. This contour cream helps to repair the skin’s bounce fibres to promote firmer, plumper skin.

If your skin is prone to blemishes and acne symptoms, try the NIVEA Clear Up routine. These products are formulated with ingredients such as salicylic acid, niacinamide and glycolic acid that are proven to visibly reduce blemishes.
- Begin with the NIVEA Clear Up Wash Gel, a cleanser with salicylic acid and niacinamide to deeply cleanse, clear pores and remove excess oil. Suitable for your morning and evening routine, it helps to effectively reduce blemishes and prevent them from coming back.
- The NIVEA Clear Up Anti-Blemish Scrub can be used straight after the cleanser for a deeper clean and exfoliation of dead skin cells. Also formulated with salicylic acid and niacinamide, it helps to unclog pores, refine skin texture and reduce blackheads and whiteheads. Use 2–3 times a week in your evening routine.
- Round off cleansing with the NIVEA Clear Up Toner to rebalance your skin, control oiliness and add hydration without clogging pores. It’s suitable for daily use in both your morning and evening routine and is formulated with salicylic acid and niacinamide.
- The hero of this anti-blemish routine is the NIVEA Clear Up Chemical Exfoliator, formulated with salicylic acid, glycolic acid and niacinamide. Designed for daily use at the end of your evening routine and left on overnight, it helps to clear, purify and refine your complexion in 7 days.
- In the morning, replace the exfoliator with the NIVEA SUN UV Face Specialist Derma Blemish Control SPF50+ at the end of your routine to keep your skin shielded from UV rays during the day. Formulated for oily and blemish-prone skin, it helps to prevent breakouts, doesn’t clog pores and protects against premature skin ageing.
Skincare routines are essential for both men and women when it comes to achieving healthier-looking, radiant skin. While there are some common steps – like cleansing, moisturising and sun protection – there can also be individual differences based on skin type, concerns and personal preferences.
Men’s skincare routines might include extra considerations like shaving and facial hair care, while women’s routines might include additional steps like makeup removal. Regardless of gender, it’s important to understand what your skin needs and choose products that address those needs.
Consistency is vital, because regular skincare habits lead to long-term benefits. Ultimately, no matter your gender, a well-crafted skincare routine is an investment in both self-care and skin health.

A note about skincare routines
FOR DIFFERENT SKIN TYPE
Where it makes sense, skincare routine steps can be tailored to different skin types. This personalised approach means that the products and treatments you choose are aligned with your unique needs, giving you the best possible outcomes for your skin’s health and appearance. All the products used in the NIVEA curated routines are suitable for all skin types.
People with oily skin often struggle with excess sebum production, which can cause a shiny or greasy look. To tackle this, a skincare routine built around gentle foaming cleansers can effectively remove excess oil and impurities without stripping your skin. Pairing this with lightweight, oil-free moisturisers gives you essential hydration without making oiliness worse, and helps you work towards a more balanced, matte complexion.
To tackle dry skin effectively, it’s important to build a skincare routine that includes gentle, nourishing cleansers with creamy textures. These cleansers remove impurities while also helping to maintain your skin’s natural moisture barrier. When you follow them with rich moisturisers containing ingredients such as hyaluronic acid, you help replenish your skin’s moisture and lock it in, which can lead to smoother, more supple and hydrated skin.
To care for sensitive skin, a more minimalistic approach can work really well. That means choosing fragrance-free and hypoallergenic skincare products, which help to prevent redness and irritation. These gentle formulas are designed to soothe and nourish sensitive skin, reduce the risk of reactions and support a calmer, healthier-looking complexion.
Acne-prone skin benefits from a thoughtful approach that starts with a gentle cleanser and non-comedogenic products, so you can manage breakouts without causing excessive dryness. Adding targeted treatments like salicylic acid or benzoyl peroxide for spot treatment can be especially helpful in dealing with acne blemishes effectively.
Teenagers, who are often prone to acne during key developmental stages like their early teens, should build and stick to a teenage skincare routine. This not only helps create healthy skincare habits but also plays an important role in managing acne and supporting healthier skin during this phase of life.
If you give the oily and dry areas of your face what they each need, you can manage excess oil production in your T-zone while still nourishing and hydrating the drier parts of your skin. To get this balance right, include a gentle cleansing routine, targeted treatments like exfoliation and serums, and moisturisers that are suitable for each area.
No matter what skin type you have, sunscreen is a non-negotiable to shield your skin from UV damage. If you’re unsure about what’s best for you, chatting to a dermatologist can give you personalised guidance for the best results.
Build your
OWN ROUTINE
Skincare routines are essential for achieving healthier, radiant-looking skin, no matter your gender. It’s important to tailor your skincare to your own skin type, concerns and preferences.
Whether you have dry, oily, sensitive, combination or acne-prone skin, understanding what your skin needs helps you choose the right products and steps for the best results.
Be consistent and give your skin time – it can take a while before you see changes. If you’re struggling with your skin, don’t hesitate to speak to a dermatologist or your GP for more guidance.
FAQs
A skincare routine is essential for maintaining the health and appearance of your skin. It helps you tackle specific concerns, prevent issues like acne or premature ageing and supports your skin’s overall well-being.
At the very least, a basic skincare routine should include cleansing, moisturising and SPF.
Your skin type can be normal, oily, dry, combination or sensitive. You can get a feel for your skin type by noticing things like how oily, dry or reactive it is. If you’re unsure, a dermatologist can help you identify your skin type accurately.
Some products can absolutely be used in both your morning and evening routines, but certain treatments – like retinol or strong exfoliants – are better for night-time because they can make your skin more sensitive to sunlight.
Morning routines focus on protecting your skin from environmental factors, while evening routines focus on repair and rejuvenation. Sunscreen is a crucial morning step to protect your skin from UV damage.
You can personalise some steps based on your needs, but cleansing, moisturising and sun protection are the basics and really shouldn’t be skipped. Adjust your routine to suit you, but keep those core steps in place.
Skincare routines can be very similar for men and women, but there might be differences because of things like facial hair or hormones. That said, the basic principles of cleansing, moisturising and sun protection apply to everyone.
Visible results from a skincare routine can take a bit of time – usually anything from a few weeks to a couple of months, depending on the products you’re using and your specific skin concerns. Staying consistent really is the key.















