Read our guide for the best anti-aging ingredients to use in your daily skin care routine.


As we age our skin’s demands change and what we want from our skincare products also changes. How your skin ages will depend on several factors, including your lifestyle, genetics and the environment - but anti ageing ingredients in the creams and lotions we put on our faces and body also play a crucial role in how we age.

Anti ageing ingredients can sometimes be baffling and it can be equally confusing when it comes to choosing an anti ageing cream or moisturiser.


You should not feel that you have to do anything to slow the natural process of aging, but if you do want to manage fine lines and wrinkles, improve texture and tone and instil some youthful plumpness, there are several proven anti-ageing ingredients you should look out for.

We take a look at the best ingredients on the market, anti-aging cream ingredients, why you want them in your skincare regime and how to use them.



A new anti-ageing super-star to fight visible signs of ageing. It comes from Asia, where it has been used for many years my local people for anti-ageing properties. It boosts cell activity and collagen in just 4 hours by 48% to redensify and strengthen skin support fibres. In only one week, facial contours get redefined, skin restructured and wrinkles reduced, even the deep wrinkles. Bakuchiol anti-ageing benefits are clinically proven. Research also proves that when compared to Retinol (another well known anti-age active), Bakuchiol anti-ageing function performed better..


Bakuchiol is found in NIVEA’s new Hyaluron Cellulular Filler Expert Lift Range, which includes a Day Cream, Night Cream, Eye Cream, and Facial Mask.



Collagen occurs naturally in our body, most of it found in the dermis, the skin’s second layer. It is a major protein in our skin that plays a role in strengthening the skin, giving it structure, support and elasticity while keeping it plump and supple. As we age, our body’s natural production of collagen begins to slow and, as it does, our skin begins to lose that support and structure that maintains our skin’s youthful appearance. This is where products containing collagen come in, standing in for your naturally occurring collagen with brighter, tighter results.


How to use: Collagen is particularly effective in a moisturiser as the added hydration works with the collagen to tighten, tone and plump skin.


With regular use, the NIVEA Hyaluron Cellular Filler + Elasticity Day Cream SPF15+ provides an intense anti-wrinkle effect. It improves elasticity and rebuilds skin’s strength. Its powerful actives activate skin cells own production of hyaluron, collagen and elastin.



Co-enzyme Q10 works to reduce the signs of ageing with its antioxidant free radical-fighting properties. This anti ageing ingredient is found naturally in every cell of your body and contributes to smooth and healthy skin by promoting the release of antioxidants. This enables your skin to repair and renew itself, while the antioxidants protect your complexion from further free radical damage.


Harnessing the power of Q10 through products becomes even more important as we grow older as, from around the age of about 30, levels of Q10 in our skin start to drop off, leaving the skin more exposed to damage, dryness and fine lines. Co-enzyme Q10 deficiency can make it harder for the body to produce collagen and elastin, two of the main building blocks of healthy skin.


Q10-infused skincare helps to do the job your body’s natural Q10 levels do, stimulating renewed skin cells and the production of skin cells, enabling your skin to find its bounce again.


How to use it: NIVEA’s Q10 range offers something for everyone, from the supercharged NIVEA Q10 Power Night Cream to the NIVEA Q10 Power Anti-Wrinkle Replenishing Serum which visibly reduces the appearance of wrinkles in 4 weeks.



Hyaluronic acid is what is known as a humectant, that means it has the power to draw water molecules into the skin, think of it like a sponge. As a result, it has fantastic hydrating powers and can hold up to 1,000 times its weight in water.

Like all the best anti ageing ingredients, the hydrating effect of hyaluronic acid helps plump up wrinkles from the inside out, and plump up the skin, helping it feel and look better.


Don’t be misled by the word ‘acid’ - this is a gentle anti ageing ingredient that you can layer with the best anti ageing ingredients and use as often as you like.


How to use it: One of the beauties of hyaluronic acid is its flexibility - you’ll find it in cleansers, tonics, mists, serums, lotions, creams, sun care products, foundations.


NIVEA Cellular Hyaluron Anti-Age Day Cream SPF15 accelerates skin’s own regeneration speed– an indicator of cellular vitality and youthful skin - with regular use.


NIVEA Perfect & Radiant Luminous630 full range also contains Hyaluronic acid.



A potent antioxidant, Vitamin C can counteract, delay or prevent some types of cell damage and protect the skin from environmental pollutants, including UV exposure (it can also help repair sun damage) as well as reducing fine lines and wrinkles.


Radiance boosting Vitamin C can also nudge your body’s natural collagen-production up a gear, helping to smooth out an uneven skin tone, improve the skin’s texture and contribute to plumper looking skin - a great defence against wrinkles and fine lines.


As with many of the best anti ageing ingredients, consistency is key with Vitamin C products - its (many) benefits demand dedication.


How to use: Combining the best anti ageing ingredients is a recipe for rejuvenated skin. The refreshing Q10plusC Anti-Wrinkle + Energy Day Cream combines two powerful anti-oxidants - Q10 and Vitamin C - and recharges tired, dull skin. The formula immediately invigorates the skin and moisturises intensely for greater freshness and visibly smoother skin. SPF15 and UVA/UVB protection helps to protect the skin against sun-induced wrinkle formulation and premature skin ageing.


And don’t neglect your body - NIVEA Q10 Firming Body Lotion with Vitamin C leaves the skin supple and smooth.