Real Women. Luminous Results.

Dark marks on the face are the result of an imbalanced melanin production.
Melanin is a natural pigment present in our skin, and is responsible for every person’s natural skin colour. However, various factors can over-excite the production of melanin, which accumulate within the skin and become visible on the face as dark marks and uneven skin tone.

Although there is a genetic disposition to dark marks, there are different reasons why they appear:

1. The first and most common is sun exposure. When exposed to the sun, the skin naturally produces melanin, which sometimes can be unevenly spread.
2. As the skin ages, an over-production of melanin can occur, resulting in the formation of dark spots, so-called "age spots".
3. Hormonal imbalances, for example, pregnancy or menopause, can trigger an overproduction of melanin.
4. Finally, dark marks can appear as a mark after skin inflammation, for example acne.

At NIVEA, we are obsessed with skin and we always look at skin biology to understand how to fulfill our consumer’s needs.

When approaching dark marks and even tone, we did the same: we know that spots are the result of a melanin imbalance. So we looked more closely at the root cause for dark marks and uneven skin tone: the enzyme responsible for melanin production.
It took us 10 years of research to find the breakthrough ingredient LUMINOUS⁶³⁰. First, we recreated the human enzyme that produces melanin in our lab, on which we tested more than 50.000 molecules. After multiple optimization rounds, the molecule number 630 was the most successful one in balancing the  hyperpigmentation, and therefore reducing dark marks and uneven skin tone! 630 was our lucky number, we wanted to keep it in the name. That’s how our breakthrough ingredient LUMINOUS⁶³⁰ was born. 

Our priority at NIVEA is not only that our innovations are working, but also that they are safe for the skin. LUMINOUS⁶³⁰ is no exception and went through intensive testing procedures after its discovery.

We first tested the ingredient‘s compatibility on cell cultures in our lab, where we could prove, that Luminous⁶³⁰ is mild to skin cells. The efficacy outperformed our expectations.

After very vigorous safety evaluation, we then tested the ingredient on human volunteers. The clinical studies proved the outstanding efficacy on dark marks!

Finally, we conducted a PIU study with South African consumers using Perfect & Radiant LUMINOUS⁶³⁰ ANTI DARK MARK Advanced Treatment Serum and received amazing feedback:
90% "The product removed even stubborn dark marks."
90% "Instantly leaves my skin tone visibly more even."
90% "It is the best face care product to remove dark marks."
LUMINOUS⁶³⁰ is an anti dark mark ingredient that is both: suitable to be used every day & being highly effective.

LUMINOUS⁶³⁰ is NIVEA‘s latest breakthrough discovery! It is our patented ingredient specifically designed to safely treat and prevent dark marks.

LUMINOUS⁶³⁰ targets the root cause of the issue with a dual action: 
1. It acts on existing pigmentation to visibly reduce dark marks and spots
2. It works in conjunction with skin's natural melanin to help reduce the appearance of dark marks and spots