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Celebrate your beautiful melanin-rich skin by understanding its unique needs so you can reveal your skin’s natural glow and radiance.

The beauty of your skin is a marvel to be adored, cared for and celebrated. The uniqueness of melanin-rich skin lies in the variety of hues, traditions, and stories that it carries.Your natural African beauty and heritage is a source of great pride. That’s why It’s important to understand your skin’s needs so that you can choose the right skincare to support, nourish and strengthen it. This can be incredibly empowering too, allowing you to celebrate your skin in all its radiant glory.

Your melanin-rich skin is glorious and powerful…

Melanin is the pigment responsible for giving your skin colour. Melanin-rich skin is naturally radiant and beautiful beyond just the surface:

  • Melanin strengthens skin: It protects collagen-producing cells meaning that it boosts collagen in your skin and strengthens the skin barrier.
  • Melanin prevents premature ageing: It protects the skin cell’s DNA which keeps melanin-rich skin looking younger and smoother for longer.
  • Melanin is a natural antioxidant: It has antioxidant powers that help to neutralise free radicals, working as a barrier for your skin.
  • Melanin provides enhanced protection from the sun: It protects your skin by absorbing the sun’s harmful rays, including UVA, UVB, and blue light. However, this melanin is still not enough to keep you protected from the harsh UV rays, so applying sunscreen daily is still essential.
Women with melanin-rich and darker skin tones have unique skincare needs and concerns that require unique skincare solutions. Do you find that you need to add oils to your body lotion to combat dryness? Or are you dealing with uneven skin tone on certain areas of your body? Are stretchmarks on parts of your body bringing you down?  


Identifying exactly what your skin care needs and concerns are, allows you to find the right solutions to flaunt gorgeous radiant skin.


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Why is melanin-rich skin more prone to dryness, dehydration and ashy appearance?


  • More natural water loss from the skin
  • Less ceramides in the skin which leads to a reduced moisture barrier
  • Higher peeling rate but low shedding of skin can result in an ashy skin appearance


What does melanin- rich skin require?


Deeply hydrating skincare products to restore and maintain its moisture levels from the inside out.


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Uneven skin tone, dark spots and skin texture issues are common and can occur for a number of reasons in melanin-rich skin. Hyperpigmentation occurs when there is an excess production of melanin. When the skin produces more melanin than usual, the excess pigment gives the affected area a darker look than the skin around it. Skin on certain parts of the body can be darker and drier, such as elbows, knees and knuckles.

There are many different reasons for hyperpigmentation and dark marks. One of the main causes is overexposure to the sun’s UV rays. Other causes include injury to the skin, inflammation, scarring, breakouts, hormonal changes and menopause.

Daily sun protection and targeted, nourishing skincare with ingredients to even out the skin tone are recommended.

Try the deeply nourishing NEW NIVEA Radiant & Beauty Even Glow Lotion or Cream. It helps even out the skin tone, brighten skin and improve skin texture in 2 weeks* while providing 48h moisture.


Stretchmarks occur when your skin rapidly stretches or shrinks, typically showing up as bands of lines running across your skin. Stretchmarks appear gradually, due mostly to hormonal changes in the body or after rapid weight gain or loss. They usually appear on the upper arms, abdomen, buttocks and thighs.

To reduce the appearance of stretchmarks, try the NIVEA Radiant & Beauty Advanced Care with 5 natural oils and 5 vitamins to provide 48H skin nourishment and reduce the appearance of stretchmarks in 2 weeks*.

How do you address these unique skin concerns? Unique skin concerns require targeted skincare solutions.


Read article on how to address your skin’s unique needs…



*based on product in use test, use twice daily, for 2 weeks.

Study by AC Nielsen in 2021.