Long before animal testing for cosmetic products (2004) and cosmetic ingredients (2013) was banned in Europe, we used alternative test methods to ensure the safety of NIVEA products. And we keep promoting the development of alternatives so that animal testing will soon become a thing of the past. As one of the leaders in cosmetics research, we work with scientists and institutions on approaches that could replace animal tests, including sophisticated in-vitro methods. These alternatives use human cells and tissue and are just as safe as and often more effective than animal tests.
On the global scale, we work towards the acceptance of alternative test methods everywhere. In China, for example, animal tests are still mandatory for cosmetic products. We aim to convince the Chinese authorities that these tests are unnecessary and can be replaced without compromising consumer safety.